The Real Reason Your Employees Don’t Want to Sell (And What to Do About It)

The Real Reason Your Employees Don’t Want to Sell (And What to Do About It)

The Real Reason Your Employees Don’t Want to Sell (And What to Do About It)Michelle Terpstra
Published on: 27/05/2026

Transform sales into service. Discover simple shifts to empower your team, boost growth, and enhance customer satisfaction without pressure. Perfect for small business owners ready to unlock effortless sales success.

Sales Strategies
The Call That Cost $40,000 (And How One Automation Fixed It)

The Call That Cost $40,000 (And How One Automation Fixed It)

The Call That Cost $40,000 (And How One Automation Fixed It)Michelle Terpstra
Published on: 15/05/2026

Explore how AI systems like GoHighLevel can prevent missed opportunities, enhance customer experiences, and drive revenue growth for small service businesses. Perfect for CEOs seeking efficiency and innovation.

Sales Strategies
Cross-Functional Sales Enablement | The B2B Strategy Top Teams Are Using to Win in 2025 and Beyond

Cross-Functional Sales Enablement | The B2B Strategy Top Teams Are Using to Win in 2025 and Beyond

Cross-Functional Sales Enablement | The B2B Strategy Top Teams Are Using to Win in 2025 and BeyondMichelle Terpstra
Published on: 17/04/2026

Most companies miss out on revenue by treating sales enablement as a siloed function. In this episode, Michelle Terpstra reveals how top organizations integrate enablement across marketing, customer success, product, and rev ops for growth. Discover how breaking down silos enhances customer experience and revenue through cross-functional strategies. Michelle shares frameworks like revenue enablement councils and unified content vaults that foster seamless collaboration. Learn how AI-powered platforms make training and analytics accessible, transforming team coordination and deal closures. Hear real-world successes, including Red Hat’s 15% response rate increase, and get tips for effective cross-team initiatives. This episode is a must-listen for sales leaders and executives aiming to turn enablement into a competitive advantage.

Sales Strategies
Why Founders are Saying “No” to Your Fractional CRO Pitch (And How to Fix It)

Why Founders are Saying “No” to Your Fractional CRO Pitch (And How to Fix It)

Why Founders are Saying “No” to Your Fractional CRO Pitch (And How to Fix It)Michelle Terpstra
Published on: 17/04/2026

In today's competitive business landscape, mastering the art of handling sales objections is crucial for CEOs and sales leaders aiming to drive growth and close deals. This blog post delves into advanced strategies for transforming resistance into opportunities, focusing on trust-building, ROI-driven pricing, and overcoming internal company dynamics. By shifting the conversation from selling hours to achieving outcomes, this guide empowers leaders to align their sales approach with the strategic goals of their clients, ultimately positioning themselves as indispensable partners in their clients' success journey.

Sales Strategies