Cross-Functional Sales Enablement | The B2B Strategy Top Teams Are Using to Win in 2025 and Beyond

Michelle Terpstra

Published on: 17/04/2026

Most companies miss out on revenue by treating sales enablement as a siloed function. In this episode, Michelle Terpstra reveals how top organizations integrate enablement across marketing, customer success, product, and rev ops for growth. Discover how breaking down silos enhances customer experience and revenue through cross-functional strategies. Michelle shares frameworks like revenue enablement councils and unified content vaults that foster seamless collaboration. Learn how AI-powered platforms make training and analytics accessible, transforming team coordination and deal closures. Hear real-world successes, including Red Hat’s 15% response rate increase, and get tips for effective cross-team initiatives. This episode is a must-listen for sales leaders and executives aiming to turn enablement into a competitive advantage.

Sales Strategies

Why Your Sales Team Isn’t Closing Deals (And How to Fix It) with Garrett Campbell

Michelle Terpstra

Published on: 07/04/2026

In this blog post, Garrett Campbell, CEO and founder of Objectionly, shares transformative strategies for revolutionizing sales call management through AI technology. Discover how Objectionly's innovative platform drastically reduces call review time, enhances seller skills with personalized feedback, and fosters a proactive growth mindset among sales teams. Garrett's entrepreneurial journey underscores the power of innovation and resilience in addressing real-world business challenges, offering valuable lessons for sales leaders and entrepreneurs aiming to optimize their operations and boost close rates.

Sales Strategies

Are You Protecting Revenue or Just Chasing It? | How Alysio Is Driving the Next Big Shift in Sales Tech

Michelle Terpstra

Published on: 19/03/2026

This blog post delves into the innovative world of revenue security, a groundbreaking approach that is reshaping sales strategies for CEOs and business leaders. Featuring insights from Aaron McReynolds, co-founder of Alessio, the post highlights how AI-driven solutions are empowering organizations to protect and expand their revenue streams. By integrating advanced data analytics and autonomous workflows, CEOs can now uncover hidden revenue opportunities, mitigate risks, and enhance overall sales performance. Aaron's journey from overcoming personal challenges to leading a transformative company serves as an inspiring example of resilience and forward-thinking leadership. This post is essential reading for CEOs looking to leverage AI to drive growth and maintain a competitive edge in today's dynamic market.

Sales Strategies

The Leads You’re Missing | Finding Clients with Jennifer Frye

Michelle Terpstra

Published on: 12/02/2026

Unlock hidden leads in your network and transform them into business growth with actionable strategies. Learn to leverage AI, authentic outreach, and traditional methods for effective lead generation and client acquisition. Perfect for entrepreneurs aiming to optimize their marketing strategy.

Lead Generation