What Every Service Business Can Learn from a Whitewater Rafting Company in Jackson Hole

What Every Service Business Can Learn from a Whitewater Rafting Company in Jackson Hole

What Every Service Business Can Learn from a Whitewater Rafting Company in Jackson HoleMichelle Terpstra
Published on: 05/08/2026

CEO-level revenue lessons from a whitewater rafting trip in Jackson Hole. Michelle Terpstra breaks down how better customer experience, stronger teams, reviews, and follow-up can turn one-time clients into loyal advocates and unlock more profit.

CustomerExperienceBusinessGrowthRevenueStrategyLocalBusinessServiceBusiness
The Call That Cost $40,000 (And How One Automation Fixed It)

The Call That Cost $40,000 (And How One Automation Fixed It)

The Call That Cost $40,000 (And How One Automation Fixed It)Michelle Terpstra
Published on: 15/05/2026

Explore how AI systems like GoHighLevel can prevent missed opportunities, enhance customer experiences, and drive revenue growth for small service businesses. Perfect for CEOs seeking efficiency and innovation.

AutomationAISmallBusinessRevenueGrowthCustomerExperienceInnovationEfficiency
The Power of Simplicity | How Chatbooks Found Product-Market Fit with Vanessa Quigley

The Power of Simplicity | How Chatbooks Found Product-Market Fit with Vanessa Quigley

The Power of Simplicity | How Chatbooks Found Product-Market Fit with Vanessa QuigleyMichelle Terpstra
Published on: 19/03/2026

Explore the inspiring journey of Vanessa Quigley, co-founder of Chatbooks, as she shares how simplicity and innovation propelled her company to success. This blog delves into Chatbooks' strategic focus on removing friction in product design, leveraging authentic community engagement, and maintaining transparent pricing to build trust and loyalty. Discover how Chatbooks harnessed the power of social media and AI to scale their business while staying true to their core values. Vanessa's insights offer valuable lessons for CEOs and entrepreneurs looking to drive growth through customer-centric strategies and technological advancements.

EntrepreneurshipBusinessGrowthCustomerExperienceInnovationSimplicityCommunityEngagementAIinBusinessD2CStrategyBrandBuildingLeadershipInsights