Is This the End of Sales Teams? Freemium, Friction & the Rise of the Chief Customer Officer

Michelle Terpstra

Published on: 17/04/2026

Most revenue leaders are stuck trying to fix sales problems caused by broken products. Dave Boyce reveals a counterintuitive approach that turns product into a revenue powerhouse. Discover how a product-led, freemium mindset can not only replace traditional sales tactics but also create sticky, long-term customer relationships that fuel exponential growth. In this eye-opening conversation, Dave breaks down the critical importance of product quality in revenue success, emphasizing that when your product is truly exceptional, sales become a natural byproduct. You'll discover the principles behind non-technical freemium models, how marrying B2C and B2B strategies amplifies marketing impact, and why automating the predictable empowers your sales team to focus on high-value, human-centric activities. Perfect for CEOs, revenue leaders, and entrepreneurs ready to challenge the status quo, this episode reveals how to harness curiosity, empathy, and boldness to go from reactive firefighting to proactive growth.

Business Growth

Why Founders are Saying “No” to Your Fractional CRO Pitch (And How to Fix It)

Michelle Terpstra

Published on: 17/04/2026

In today's competitive business landscape, mastering the art of handling sales objections is crucial for CEOs and sales leaders aiming to drive growth and close deals. This blog post delves into advanced strategies for transforming resistance into opportunities, focusing on trust-building, ROI-driven pricing, and overcoming internal company dynamics. By shifting the conversation from selling hours to achieving outcomes, this guide empowers leaders to align their sales approach with the strategic goals of their clients, ultimately positioning themselves as indispensable partners in their clients' success journey.

Sales Strategies

Are These 5 Objections Killing Your Deals? | The Real Reason Buyers Say No

Michelle Terpstra

Published on: 07/04/2026

In this insightful blog post, Michelle Terpstra, a seasoned sales expert, delves into the art of overcoming the five most challenging B2B sales objections: price, time, trust, authority, and ROI. By shifting from traditional adversarial tactics to a more empathetic and collaborative approach, Michelle introduces the AVP framework—Acknowledge, Validate, Peel—as a powerful tool for transforming objections into opportunities for deeper connections and successful sales outcomes. This post is a must-read for sales professionals seeking to enhance their strategies with authenticity and build lasting relationships with clients.

Sales Strategies