Michelle TerpstraBuilding a scalable growth engine for local businesses with automation, AI follow-up, and smart marketing systems that turn leads into revenue without adding more headcount. It is a CEO-level approach to converting attention into consistent growth.
Michelle TerpstraJosh Haynam, CEO of Interact, reveals how simplicity and utility-driven quizzes have propelled his company to generate over $50 million in revenue, transforming the landscape of lead generation. In this episode, Josh shares his journey of resilience, detailing how he overcame losing 80% of his customers during the pandemic by focusing on customer success and leveraging AI to streamline quiz creation. Discover why straightforward, problem-solving quizzes outperform complex alternatives and how top-of-funnel strategies like social media reels are dominating in 2025. This conversation is a must-listen for SaaS founders and marketers eager to harness behavioral insights and simplicity for sustainable growth.
Michelle TerpstraUnlock hidden leads in your network and transform them into business growth with actionable strategies. Learn to leverage AI, authentic outreach, and traditional methods for effective lead generation and client acquisition. Perfect for entrepreneurs aiming to optimize their marketing strategy.