What Every Service Business Can Learn from a Whitewater Rafting Company in Jackson Hole

Michelle Terpstra

Published on: 05/08/2026

CEO-level revenue lessons from a whitewater rafting trip in Jackson Hole. Michelle Terpstra breaks down how better customer experience, stronger teams, reviews, and follow-up can turn one-time clients into loyal advocates and unlock more profit.

Sales Strategies

Part 3: How to Turn One-Time Buyers into Recurring Revenue

Michelle Terpstra

Published on: 30/07/2026

This episode breaks down how elite businesses turn one-time buyers into predictable recurring revenue. Michelle shares the frameworks, offer ladders, and retention strategies that create loyalty, increase lifetime value, and build lasting profit.

Business Growth