Michelle TerpstraMichelle shows how a $20 filet at the American Legion reveals a smarter business model built on memberships, recurring revenue, and customer loyalty, proving that the real profit is often in the system, not the sale.
Michelle TerpstraMost businesses are asking the wrong question about sales. The real growth unlock is not getting your team to "sell more" - it's teaching every employee how to spot revenue opportunities, protect trust, and create value in every customer interaction.
Michelle TerpstraIn this insightful blog post, we delve into the transformative power of fractional leadership with industry experts Chad Jardine and Michelle Terpstra. Discover how fractional executives can drive rapid growth and strategic agility, offering high-level expertise without the full-time commitment. This post provides actionable insights for CEOs and business leaders on leveraging fractional roles to navigate industry shifts, optimize team performance, and accelerate decision-making processes. Learn how to effectively package and position your services, build a robust network of fractional leaders, and overcome common business challenges to unlock your company's full potential.
Michelle TerpstraDiscover how local businesses are transforming everyday customer habits into predictable, recurring revenue with Michelle Terpstra's “Rascal Framework”: productize, price, promise. This episode reveals how to turn what your customers already love into a steady income stream without reinventing your operation. Learn from real-world examples like Palace Coffee's community, focused mug club and Drybar’s habit-forming memberships. You'll gain insights into aligning offers with customer behaviors, creating emotional connections, and automating billing, all without heavy discounts or complex tech. Perfect for entrepreneurs seeking stability and growth, this episode provides practical frameworks to lock in loyal customers and stabilize income, ensuring your business thrives through any season.