Why Founders are Saying “No” to Your Fractional CRO Pitch (And How to Fix It)

Michelle Terpstra

Published on: 17/04/2026

In today's competitive business landscape, mastering the art of handling sales objections is crucial for CEOs and sales leaders aiming to drive growth and close deals. This blog post delves into advanced strategies for transforming resistance into opportunities, focusing on trust-building, ROI-driven pricing, and overcoming internal company dynamics. By shifting the conversation from selling hours to achieving outcomes, this guide empowers leaders to align their sales approach with the strategic goals of their clients, ultimately positioning themselves as indispensable partners in their clients' success journey.

Sales Strategies

Why Your Sales Team Isn’t Closing Deals (And How to Fix It) with Garrett Campbell

Michelle Terpstra

Published on: 07/04/2026

In this blog post, Garrett Campbell, CEO and founder of Objectionly, shares transformative strategies for revolutionizing sales call management through AI technology. Discover how Objectionly's innovative platform drastically reduces call review time, enhances seller skills with personalized feedback, and fosters a proactive growth mindset among sales teams. Garrett's entrepreneurial journey underscores the power of innovation and resilience in addressing real-world business challenges, offering valuable lessons for sales leaders and entrepreneurs aiming to optimize their operations and boost close rates.

Sales Strategies

How to Use AI the Right Way for Growth | The Enablement Model for 2026

Michelle Terpstra

Published on: 12/03/2026

In today's fast-paced sales environment, traditional training methods fall short, leaving teams without the execution strategy needed to thrive. Michelle Terpstra unveils how AI can transform sales enablement by acting as a personal coach, not a crutch, reducing training decay and boosting revenue. This episode explores the shift from static playbooks to AI-driven, real-time coaching, highlighting the importance of customized AI prompts and intentional design to prevent common pitfalls. Essential for founders and sales leaders, this discussion provides a blueprint for leveraging AI as a strategic partner, ensuring your team excels in an AI-powered landscape.

Business Growth