Why Founders are Saying “No” to Your Fractional CRO Pitch (And How to Fix It)

Michelle Terpstra

Published on: 17/04/2026

In today's competitive business landscape, mastering the art of handling sales objections is crucial for CEOs and sales leaders aiming to drive growth and close deals. This blog post delves into advanced strategies for transforming resistance into opportunities, focusing on trust-building, ROI-driven pricing, and overcoming internal company dynamics. By shifting the conversation from selling hours to achieving outcomes, this guide empowers leaders to align their sales approach with the strategic goals of their clients, ultimately positioning themselves as indispensable partners in their clients' success journey.

Sales Strategies

Are These 5 Objections Killing Your Deals? | The Real Reason Buyers Say No

Michelle Terpstra

Published on: 07/04/2026

In this insightful blog post, Michelle Terpstra, a seasoned sales expert, delves into the art of overcoming the five most challenging B2B sales objections: price, time, trust, authority, and ROI. By shifting from traditional adversarial tactics to a more empathetic and collaborative approach, Michelle introduces the AVP framework—Acknowledge, Validate, Peel—as a powerful tool for transforming objections into opportunities for deeper connections and successful sales outcomes. This post is a must-read for sales professionals seeking to enhance their strategies with authenticity and build lasting relationships with clients.

Sales Strategies