The Real Reason Your Employees Don’t Want to Sell (And What to Do About It)

The Real Reason Your Employees Don’t Want to Sell (And What to Do About It)

The Real Reason Your Employees Don’t Want to Sell (And What to Do About It)Michelle Terpstra
Published on: 27/05/2026

Transform sales into service. Discover simple shifts to empower your team, boost growth, and enhance customer satisfaction without pressure. Perfect for small business owners ready to unlock effortless sales success.

Sales Strategies
Consultants vs AI Tools | Handling Sales Objections with AI Roleplay

Consultants vs AI Tools | Handling Sales Objections with AI Roleplay

Consultants vs AI Tools | Handling Sales Objections with AI RoleplayMichelle Terpstra
Published on: 03/05/2026

In an era where AI tools are rapidly transforming industries, this blog post delves into the art of mastering sales objections by showcasing the irreplaceable value of human expertise. Discover how to navigate conversations with clients who are tempted by AI solutions, and learn strategies to highlight the unique insights and strategic thinking that only a seasoned professional can provide. This post is essential reading for CEOs and business leaders looking to leverage their team's strengths in a tech-driven world.

Business Growth
Cross-Functional Sales Enablement | The B2B Strategy Top Teams Are Using to Win in 2025 and Beyond

Cross-Functional Sales Enablement | The B2B Strategy Top Teams Are Using to Win in 2025 and Beyond

Cross-Functional Sales Enablement | The B2B Strategy Top Teams Are Using to Win in 2025 and BeyondMichelle Terpstra
Published on: 17/04/2026

Most companies miss out on revenue by treating sales enablement as a siloed function. In this episode, Michelle Terpstra reveals how top organizations integrate enablement across marketing, customer success, product, and rev ops for growth. Discover how breaking down silos enhances customer experience and revenue through cross-functional strategies. Michelle shares frameworks like revenue enablement councils and unified content vaults that foster seamless collaboration. Learn how AI-powered platforms make training and analytics accessible, transforming team coordination and deal closures. Hear real-world successes, including Red Hat’s 15% response rate increase, and get tips for effective cross-team initiatives. This episode is a must-listen for sales leaders and executives aiming to turn enablement into a competitive advantage.

Sales Strategies
Why Founders are Saying “No” to Your Fractional CRO Pitch (And How to Fix It)

Why Founders are Saying “No” to Your Fractional CRO Pitch (And How to Fix It)

Why Founders are Saying “No” to Your Fractional CRO Pitch (And How to Fix It)Michelle Terpstra
Published on: 17/04/2026

In today's competitive business landscape, mastering the art of handling sales objections is crucial for CEOs and sales leaders aiming to drive growth and close deals. This blog post delves into advanced strategies for transforming resistance into opportunities, focusing on trust-building, ROI-driven pricing, and overcoming internal company dynamics. By shifting the conversation from selling hours to achieving outcomes, this guide empowers leaders to align their sales approach with the strategic goals of their clients, ultimately positioning themselves as indispensable partners in their clients' success journey.

Sales Strategies