Michelle TerpstraMost businesses are asking the wrong question about sales. The real growth unlock is not getting your team to "sell more" - it's teaching every employee how to spot revenue opportunities, protect trust, and create value in every customer interaction.
Michelle TerpstraBuilding a scalable growth engine for local businesses with automation, AI follow-up, and smart marketing systems that turn leads into revenue without adding more headcount. It is a CEO-level approach to converting attention into consistent growth.
Michelle TerpstraDiscover how local businesses are transforming everyday customer habits into predictable, recurring revenue with Michelle Terpstra's “Rascal Framework”: productize, price, promise. This episode reveals how to turn what your customers already love into a steady income stream without reinventing your operation. Learn from real-world examples like Palace Coffee's community, focused mug club and Drybar’s habit-forming memberships. You'll gain insights into aligning offers with customer behaviors, creating emotional connections, and automating billing, all without heavy discounts or complex tech. Perfect for entrepreneurs seeking stability and growth, this episode provides practical frameworks to lock in loyal customers and stabilize income, ensuring your business thrives through any season.