Michelle TerpstraAI is becoming the 1st place people ask for recommendations. The real question is no longer how to rank, but how to become the answer people trust. Clear positioning, proof, expertise, consistency. What will make your business the one AI recommends.
Michelle TerpstraDiscover how to transform your stories into powerful brands with Aurora Winter, a Hollywood executive turned thought leadership strategist. In this episode, Aurora shares her insights on crafting authentic narratives and leveraging your unique human superpowers: storytelling, style, presence, and leadership, to stand out in a crowded market. Learn how to position yourself as a market leader, attract premium clients, and use AI to amplify your message without losing authenticity. This episode is a must-listen for entrepreneurs and thought leaders ready to elevate their brand and make a lasting impact.
Michelle TerpstraIn today's rapidly evolving business landscape, CEOs are increasingly turning to fractional Chief Revenue Officers (CROs) to drive strategic growth without the overhead of a full-time executive. This episode delves into the transformative journey from consultant to fractional CRO, offering CEOs a blueprint for leveraging this role to optimize their entire revenue system. Discover how fractional CROs integrate sales, marketing, and customer success to create a cohesive revenue engine, and learn why this model is becoming indispensable for companies aiming to scale efficiently. With insights on building thought leadership, productizing expertise, and proving impact through tangible results, this episode is a must-listen for CEOs seeking innovative solutions to leadership gaps and revenue challenges.