Lead Generation

How Authentic Stories Turn Trust Into Revenue | Storyselling with Kendall Cherry

Michelle Terpstra

Published on: 13/03/2026

Discover how authentic storytelling can be a game-changer for CEOs looking to elevate their brand and drive business growth. This blog delves into the strategic power of story selling, offering insights into how genuine narratives build trust, engage audiences, and enhance sales performance. Learn from expert Kendall Cherry as she shares actionable strategies to craft compelling stories that resonate with your target market and transform your marketing approach. Perfect for leaders aiming to leverage storytelling for sustainable success.

Lead Generation

How to Build a Balanced Marketing Strategy | The Marketing Diet with Travis Isaacson

Michelle Terpstra

Published on: 25/02/2026

In today's fast-paced business landscape, CEOs are constantly seeking innovative strategies to drive growth and efficiency. Our latest blog post delves into the 'Balanced Marketing Diet,' a transformative framework crafted by fractional CMO Travis Isaacson. This approach empowers CEOs to strategically align their marketing efforts across four pivotal stages—setting the table, fishing, hunting, and farming—ensuring optimal resource allocation and sustainable growth. Discover how this framework can help you streamline operations, reduce waste, and create a cohesive customer journey that resonates with your target audience.

Lead Generation

The Leads You’re Missing | Finding Clients with Jennifer Frye

Michelle Terpstra

Published on: 12/02/2026

Unlock hidden leads in your network and transform them into business growth with actionable strategies. Learn to leverage AI, authentic outreach, and traditional methods for effective lead generation and client acquisition. Perfect for entrepreneurs aiming to optimize their marketing strategy.

Lead Generation