Are Quizzes the Future of Lead Gen? | How AI Is Powering the Next Marketing Revolution with Josh Haynam

Michelle Terpstra

Published on: 19/03/2026

Josh Haynam, CEO of Interact, reveals how simplicity and utility-driven quizzes have propelled his company to generate over $50 million in revenue, transforming the landscape of lead generation. In this episode, Josh shares his journey of resilience, detailing how he overcame losing 80% of his customers during the pandemic by focusing on customer success and leveraging AI to streamline quiz creation. Discover why straightforward, problem-solving quizzes outperform complex alternatives and how top-of-funnel strategies like social media reels are dominating in 2025. This conversation is a must-listen for SaaS founders and marketers eager to harness behavioral insights and simplicity for sustainable growth.