How to Use AI the Right Way for Growth | The Enablement Model for 2026

Michelle Terpstra

Published on: 12/03/2026

In today's fast-paced sales environment, traditional training methods fall short, leaving teams without the execution strategy needed to thrive. Michelle Terpstra unveils how AI can transform sales enablement by acting as a personal coach, not a crutch, reducing training decay and boosting revenue. This episode explores the shift from static playbooks to AI-driven, real-time coaching, highlighting the importance of customized AI prompts and intentional design to prevent common pitfalls. Essential for founders and sales leaders, this discussion provides a blueprint for leveraging AI as a strategic partner, ensuring your team excels in an AI-powered landscape.