4 Sales Mistakes and How to Avoid Them | Building a Sales Team with John Dinkel

Michelle Terpstra

Published on: 07/04/2026

In this episode, discover how LaunchPod Media's founder, John Dinkel, navigated the challenging transition from founder-led sales to CEO by avoiding four critical mistakes. Learn from his journey as he shares insights on hiring the right salespeople, the pitfalls of over-relying on certifications, and the importance of clear contractual safeguards. With actionable strategies like building a sales university and leveraging grassroots networking, this episode is a must-listen for founders and CEOs ready to scale their businesses without sacrificing quality or burning out their teams. Tune in to transform your sales approach and unlock sustainable growth.