Cross-Functional Sales Enablement | The B2B Strategy Top Teams Are Using to Win in 2025 and Beyond

Michelle Terpstra

Published on: 17/04/2026

Most companies miss out on revenue by treating sales enablement as a siloed function. In this episode, Michelle Terpstra reveals how top organizations integrate enablement across marketing, customer success, product, and rev ops for growth. Discover how breaking down silos enhances customer experience and revenue through cross-functional strategies. Michelle shares frameworks like revenue enablement councils and unified content vaults that foster seamless collaboration. Learn how AI-powered platforms make training and analytics accessible, transforming team coordination and deal closures. Hear real-world successes, including Red Hat’s 15% response rate increase, and get tips for effective cross-team initiatives. This episode is a must-listen for sales leaders and executives aiming to turn enablement into a competitive advantage.

Sales Strategies

The Silent Killer of Growth | Stop Churn Before It Starts (with AI-Powered Proactive Success)

Michelle Terpstra

Published on: 25/03/2026

In this insightful blog post, we delve into the often-overlooked issue of customer churn, a silent threat that can significantly hinder business growth. The post explores how AI-driven strategies can proactively address churn by identifying early warning signs and implementing effective retention measures. It provides practical steps for building a robust customer retention system, emphasizing the importance of balancing customer acquisition with retention efforts. By leveraging AI insights and aligning leadership around retention goals, businesses can transform churn from a passive risk into an opportunity for sustainable growth. This post is a must-read for CEOs and business leaders looking to enhance their customer success strategies and drive long-term growth.

Business Growth

Can a Small Business Really Make Money While It Sleeps? | Building Recurring Revenue the Rascal Way

Michelle Terpstra

Published on: 19/03/2026

Discover how local businesses are transforming everyday customer habits into predictable, recurring revenue with Michelle Terpstra's “Rascal Framework”: productize, price, promise. This episode reveals how to turn what your customers already love into a steady income stream without reinventing your operation. Learn from real-world examples like Palace Coffee's community, focused mug club and Drybar’s habit-forming memberships. You'll gain insights into aligning offers with customer behaviors, creating emotional connections, and automating billing, all without heavy discounts or complex tech. Perfect for entrepreneurs seeking stability and growth, this episode provides practical frameworks to lock in loyal customers and stabilize income, ensuring your business thrives through any season.

Business Growth

The Sales System Every Founder Needs | How to Build Sustainable Revenue with Megan Hale

Michelle Terpstra

Published on: 19/03/2026

In today's fast-paced business environment, CEOs must prioritize clarity and intentional decision-making to drive sustainable growth. Megan Hale, a visionary in financial management, emphasizes that true leadership involves understanding your unique financial landscape and aligning your business model with your energy and capacity. By focusing on strategic, premeditated financial decisions rather than just sales volume, CEOs can create a resilient financial core that supports long-term success. This approach not only prevents burnout but also transforms financial management into a leadership skill, enabling CEOs to navigate challenges with confidence and purpose. Embracing this mindset allows leaders to cultivate a supportive relationship with their finances, ensuring their business thrives in any economic climate.

Business Growth