How to Build a Balanced Marketing Strategy | The Marketing Diet with Travis Isaacson

Michelle Terpstra

Published on: 25/02/2026

In today's fast-paced business landscape, CEOs are constantly seeking innovative strategies to drive growth and efficiency. Our latest blog post delves into the 'Balanced Marketing Diet,' a transformative framework crafted by fractional CMO Travis Isaacson. This approach empowers CEOs to strategically align their marketing efforts across four pivotal stages—setting the table, fishing, hunting, and farming—ensuring optimal resource allocation and sustainable growth. Discover how this framework can help you streamline operations, reduce waste, and create a cohesive customer journey that resonates with your target audience.

Lead Generation

Don’t Make it Weird | Turning Friendly Conversations Into Revenue

Michelle Terpstra

Published on: 25/02/2026

Unlock the potential of your professional network with our latest insights on transforming casual conversations into revenue-generating opportunities. This blog post delves into the art of intentional networking, offering CEOs and high-level professionals strategic guidance on how to steer dialogues with clarity and purpose. Learn how to build genuine relationships that foster trust and drive business growth, all while maintaining authenticity. Discover actionable steps to convert friendly exchanges into powerful connections that propel your business forward.

Sales Strategies

Stuck as a Consultant? | How to Step Into a Fractional CRO Role

Michelle Terpstra

Published on: 25/02/2026

In today's rapidly evolving business landscape, CEOs are increasingly turning to fractional Chief Revenue Officers (CROs) to drive strategic growth without the overhead of a full-time executive. This episode delves into the transformative journey from consultant to fractional CRO, offering CEOs a blueprint for leveraging this role to optimize their entire revenue system. Discover how fractional CROs integrate sales, marketing, and customer success to create a cohesive revenue engine, and learn why this model is becoming indispensable for companies aiming to scale efficiently. With insights on building thought leadership, productizing expertise, and proving impact through tangible results, this episode is a must-listen for CEOs seeking innovative solutions to leadership gaps and revenue challenges.

Fractional CRO

The Risk No One Warned Sellers About | AI Pricing Models with Roee Hartuv

Michelle Terpstra

Published on: 25/02/2026

Unlock the future of SaaS profitability with insights from Roee Hartuv, a leading expert in pricing and packaging strategies. In this episode, Roee delves into the transformative impact of AI on traditional SaaS models, offering CEOs actionable frameworks to navigate the shift from fixed to consumption-based pricing. Discover how to mitigate risks, enhance customer engagement, and drive scalable growth by aligning your pricing strategies with customer outcomes. This is essential listening for visionary leaders ready to harness AI's potential to redefine their market approach and secure a competitive edge.

Pricing and Packaging