Can a Small Business Really Make Money While It Sleeps? | Building Recurring Revenue the Rascal Way

Michelle Terpstra

Published on: 19/03/2026

Discover how local businesses are transforming everyday customer habits into predictable, recurring revenue with Michelle Terpstra's “Rascal Framework”: productize, price, promise. This episode reveals how to turn what your customers already love into a steady income stream without reinventing your operation. Learn from real-world examples like Palace Coffee's community, focused mug club and Drybar’s habit-forming memberships. You'll gain insights into aligning offers with customer behaviors, creating emotional connections, and automating billing, all without heavy discounts or complex tech. Perfect for entrepreneurs seeking stability and growth, this episode provides practical frameworks to lock in loyal customers and stabilize income, ensuring your business thrives through any season.

Business Growth

The Hidden Cost of Discounts | How Much Is Your Sales Strategy Costing You?

Michelle Terpstra

Published on: 16/03/2026

Discounting isn't just a quick fix; it's a costly trap that erodes your bottom line, damages trust, and trains buyers to wait for discounts at your expense. But what if you could command premium prices, build unshakable confidence, and close deals without slashing margins? Michelle Terpstra, CRO and sales strategist, reveals the hidden psychology behind discounting and offers proven strategies to turn your sales conversations into high-value, trust-building dialogues. Perfect for founders, CROs, sales leaders, and anyone committed to selling with confidence and integrity, this episode is your blueprint to sustainable, scalable growth.

Sales Strategies

How to Engineer an Ecosystem That Multiplies Lifetime Value | A Case Study of Clean Simple Eats

Michelle Terpstra

Published on: 05/03/2026

If you're a health-conscious consumer or a business owner in the wellness space, you've probably heard of Clean Simple Eats, a brand that’s become a staple for high-protein, clean eating enthusiasts. But even a beloved brand with a loyal following can unlock new growth avenues when it strategically optimizes its ecosystem. In this deep dive, I’ll show you actionable strategies to help Clean Simple Eats expand its reach, deepen customer loyalty, and dramatically increase lifetime value. All rooted in real-world analysis.

Business Growth