The Hidden Cost of Discounts | How Much Is Your Sales Strategy Costing You?

Michelle Terpstra

Published on: 16/03/2026

Discounting isn't just a quick fix; it's a costly trap that erodes your bottom line, damages trust, and trains buyers to wait for discounts at your expense. But what if you could command premium prices, build unshakable confidence, and close deals without slashing margins? Michelle Terpstra, CRO and sales strategist, reveals the hidden psychology behind discounting and offers proven strategies to turn your sales conversations into high-value, trust-building dialogues. Perfect for founders, CROs, sales leaders, and anyone committed to selling with confidence and integrity, this episode is your blueprint to sustainable, scalable growth.