Are These 5 Objections Killing Your Deals? | The Real Reason Buyers Say No

Michelle Terpstra

Published on: 07/04/2026

In this insightful blog post, Michelle Terpstra, a seasoned sales expert, delves into the art of overcoming the five most challenging B2B sales objections: price, time, trust, authority, and ROI. By shifting from traditional adversarial tactics to a more empathetic and collaborative approach, Michelle introduces the AVP framework—Acknowledge, Validate, Peel—as a powerful tool for transforming objections into opportunities for deeper connections and successful sales outcomes. This post is a must-read for sales professionals seeking to enhance their strategies with authenticity and build lasting relationships with clients.