How to Build Revenue Around Wellness as an Identity | How Smart Brands Make More Money

Michelle Terpstra

Published on: 12/03/2026

Discover how to unlock new revenue streams by tapping into the wellness movement, as Michelle Terpstra reveals strategies for aligning your business with evolving consumer priorities. This episode explores how to integrate wellness into your brand, from reframing messaging to creating outdoor experiences and collaborating with influencers. Learn how to capitalize on trends like #TouchGrass and why wellness is a long-term opportunity that can future-proof your business and deepen customer loyalty. Perfect for entrepreneurs and leaders ready to innovate and grow in 2026 and beyond.

Business Growth

How to Engineer an Ecosystem That Multiplies Lifetime Value | A Case Study of Clean Simple Eats

Michelle Terpstra

Published on: 05/03/2026

If you're a health-conscious consumer or a business owner in the wellness space, you've probably heard of Clean Simple Eats, a brand that’s become a staple for high-protein, clean eating enthusiasts. But even a beloved brand with a loyal following can unlock new growth avenues when it strategically optimizes its ecosystem. In this deep dive, I’ll show you actionable strategies to help Clean Simple Eats expand its reach, deepen customer loyalty, and dramatically increase lifetime value. All rooted in real-world analysis.

Business Growth