Is This the End of Sales Teams? Freemium, Friction & the Rise of the Chief Customer Officer

Michelle Terpstra

Published on: 17/04/2026

Most revenue leaders are stuck trying to fix sales problems caused by broken products. Dave Boyce reveals a counterintuitive approach that turns product into a revenue powerhouse. Discover how a product-led, freemium mindset can not only replace traditional sales tactics but also create sticky, long-term customer relationships that fuel exponential growth. In this eye-opening conversation, Dave breaks down the critical importance of product quality in revenue success, emphasizing that when your product is truly exceptional, sales become a natural byproduct. You'll discover the principles behind non-technical freemium models, how marrying B2C and B2B strategies amplifies marketing impact, and why automating the predictable empowers your sales team to focus on high-value, human-centric activities. Perfect for CEOs, revenue leaders, and entrepreneurs ready to challenge the status quo, this episode reveals how to harness curiosity, empathy, and boldness to go from reactive firefighting to proactive growth.

Business Growth

Cross-Functional Sales Enablement | The B2B Strategy Top Teams Are Using to Win in 2025 and Beyond

Michelle Terpstra

Published on: 17/04/2026

Most companies miss out on revenue by treating sales enablement as a siloed function. In this episode, Michelle Terpstra reveals how top organizations integrate enablement across marketing, customer success, product, and rev ops for growth. Discover how breaking down silos enhances customer experience and revenue through cross-functional strategies. Michelle shares frameworks like revenue enablement councils and unified content vaults that foster seamless collaboration. Learn how AI-powered platforms make training and analytics accessible, transforming team coordination and deal closures. Hear real-world successes, including Red Hat’s 15% response rate increase, and get tips for effective cross-team initiatives. This episode is a must-listen for sales leaders and executives aiming to turn enablement into a competitive advantage.

Sales Strategies

4 Sales Mistakes and How to Avoid Them | Building a Sales Team with John Dinkel

Michelle Terpstra

Published on: 07/04/2026

In this episode, discover how LaunchPod Media's founder, John Dinkel, navigated the challenging transition from founder-led sales to CEO by avoiding four critical mistakes. Learn from his journey as he shares insights on hiring the right salespeople, the pitfalls of over-relying on certifications, and the importance of clear contractual safeguards. With actionable strategies like building a sales university and leveraging grassroots networking, this episode is a must-listen for founders and CEOs ready to scale their businesses without sacrificing quality or burning out their teams. Tune in to transform your sales approach and unlock sustainable growth.

Sales Strategies

The Silent Killer of Growth | Stop Churn Before It Starts (with AI-Powered Proactive Success)

Michelle Terpstra

Published on: 25/03/2026

In this insightful blog post, we delve into the often-overlooked issue of customer churn, a silent threat that can significantly hinder business growth. The post explores how AI-driven strategies can proactively address churn by identifying early warning signs and implementing effective retention measures. It provides practical steps for building a robust customer retention system, emphasizing the importance of balancing customer acquisition with retention efforts. By leveraging AI insights and aligning leadership around retention goals, businesses can transform churn from a passive risk into an opportunity for sustainable growth. This post is a must-read for CEOs and business leaders looking to enhance their customer success strategies and drive long-term growth.

Business Growth