Do You Really Need a Full-Time CMO? | Why Fractional Leadership Wins in 2025 with Chad Jardine

Michelle Terpstra

Published on: 02/04/2026

In this insightful blog post, we delve into the transformative power of fractional leadership with industry experts Chad Jardine and Michelle Terpstra. Discover how fractional executives can drive rapid growth and strategic agility, offering high-level expertise without the full-time commitment. This post provides actionable insights for CEOs and business leaders on leveraging fractional roles to navigate industry shifts, optimize team performance, and accelerate decision-making processes. Learn how to effectively package and position your services, build a robust network of fractional leaders, and overcome common business challenges to unlock your company's full potential.

Business Growth

Can a Small Business Really Make Money While It Sleeps? | Building Recurring Revenue the Rascal Way

Michelle Terpstra

Published on: 19/03/2026

Discover how local businesses are transforming everyday customer habits into predictable, recurring revenue with Michelle Terpstra's “Rascal Framework”: productize, price, promise. This episode reveals how to turn what your customers already love into a steady income stream without reinventing your operation. Learn from real-world examples like Palace Coffee's community, focused mug club and Drybar’s habit-forming memberships. You'll gain insights into aligning offers with customer behaviors, creating emotional connections, and automating billing, all without heavy discounts or complex tech. Perfect for entrepreneurs seeking stability and growth, this episode provides practical frameworks to lock in loyal customers and stabilize income, ensuring your business thrives through any season.

Business Growth

My Playbook for Looking Camera Ready | Michelle’s Favorite Things

Michelle Terpstra

Published on: 13/03/2026

Discover the secrets to maintaining a polished and confident presence on camera with insights from Michelle Terpstra. This blog post delves into practical strategies for busy executives, including optimizing morning routines, leveraging effective grooming hacks, and embracing self-care practices. Elevate your on-camera confidence and authenticity with actionable tips designed to fit seamlessly into a CEO's demanding schedule.

Business Growth