Cross-Functional Sales Enablement | The B2B Strategy Top Teams Are Using to Win in 2025 and Beyond

Michelle Terpstra

Published on: 17/04/2026

Most companies miss out on revenue by treating sales enablement as a siloed function. In this episode, Michelle Terpstra reveals how top organizations integrate enablement across marketing, customer success, product, and rev ops for growth. Discover how breaking down silos enhances customer experience and revenue through cross-functional strategies. Michelle shares frameworks like revenue enablement councils and unified content vaults that foster seamless collaboration. Learn how AI-powered platforms make training and analytics accessible, transforming team coordination and deal closures. Hear real-world successes, including Red Hat’s 15% response rate increase, and get tips for effective cross-team initiatives. This episode is a must-listen for sales leaders and executives aiming to turn enablement into a competitive advantage.

Sales Strategies

How to Use AI the Right Way for Growth | The Enablement Model for 2026

Michelle Terpstra

Published on: 12/03/2026

In today's fast-paced sales environment, traditional training methods fall short, leaving teams without the execution strategy needed to thrive. Michelle Terpstra unveils how AI can transform sales enablement by acting as a personal coach, not a crutch, reducing training decay and boosting revenue. This episode explores the shift from static playbooks to AI-driven, real-time coaching, highlighting the importance of customized AI prompts and intentional design to prevent common pitfalls. Essential for founders and sales leaders, this discussion provides a blueprint for leveraging AI as a strategic partner, ensuring your team excels in an AI-powered landscape.

Business Growth