The Hideout by Revenue Rascals
A fractional CRO in your back pocket.
For local business owners, consultants, coaches and service providers who are done with hype. You get a real revenue plan, a weekly rhythm to work it, and a small crew building the same way you are.
You don't need more ideas.
Maybe you run a shop, a studio, a service business or a consulting practice. Either way, you probably have a slow season to fill, a few offers you're not sure about, a social account you post to when you remember and a notes app full of next steps. What's missing is someone who looks at all of it and says: this one, not those, and here's the plan.
And you're tired of:
- Big programs where your question waits in a queue
- Courses that are out of date before you finish them
- Online results you know aren't real
- Pep talks when what you need is a sales plan
The Hideout is built to be the opposite.
Why I came back
I asked my past clients what to build.
For the past few years I've worked as a fractional Chief Revenue Officer, building revenue plans and sales teams inside scaling companies on their way from seven figures to eight. I love that work, but it limits my impact to one company at a time. Bringing back coaching lets me help a lot more business owners at once, and I missed my people.
So I invited past clients to a reunion call and asked what they'd want if I came back. Their answers were specific: practical sales help, honest timelines, access between calls, each other, and no more courses.
That's what the Hideout is.
What a CRO does
Revenue is a wheel. Every spoke has to hold.
A Chief Revenue Officer owns everything that brings money into a business. Most small businesses work on one spoke at a time, usually whichever one is on fire. Marketing brings in leads, but the follow-up is weak. Sales are steady, but the pricing leaves money behind. Customers love you, but nobody asks them to come back.
One weak spoke and the wheel wobbles. Leave a few weak and the wheels fall off.
- MarketingHow people find you
- SalesHow they decide to buy
- Pricing + offersWhat you sell and what it's worth
- Customer experienceWhy they stay and come back
- New revenueWhat else they can buy from you
- Systems + AIWhat keeps it running without you doing all of it
A CRO looks at the whole wheel, finds the weakest spoke and fixes that first. That's the job I do inside scaling companies. In the Hideout, you get that same thinking applied to your business every week.
Where the Hideout fits
From "I do it all" to "It runs without me."
Every business grows through the same five stages, and every part of the business goes through them. The Hideout takes each spoke of your wheel through all five, at your pace.
| Part of the business | Stage 1: I do it all | Stage 2: I do it with leverage | Stage 3: Others do it | Stage 4: The company does it | Stage 5: It scales lean |
|---|---|---|---|---|---|
| Keep | You remember who's due back | A system and AI follow up for you | A team member owns retention | Retention has a process, a scorecard and a weekly review | Customers stay and buy again, with a small team and AI doing the busywork |
| Add | Revenue ideas live in your head | One new stream, priced and launched | Someone else runs the new stream | Every stream has an owner and numbers you check weekly | New streams launch from a repeatable playbook |
| Win | You post, pitch and close everything | A plan, templates, CRM and AI do the heavy lifting | Your first seller sells from your playbook | One sales process, a visible pipeline and weekly coaching | A few strong people plus AI agents do the work a big team used to |
| Free up | Everything depends on you | Written down, automated and ready to hand off | Others own the work you documented | The business runs without you in every decision | You lead the vision and play more than you work |
You can't hand off what you haven't made repeatable, so we build it first. When you're ready for others to run parts of the business, I coach you and your team through hiring, handing off and building a lean team with AI doing the repetitive work.
Who it's for
Built for simple, scalable businesses.
Some members want a steady business that pays them well. Others want to grow much bigger. Either way, the goal is the same: a business that's simple to run, scales without bloat and lets you play more than you work. Nobody can promise you a number, but we can build the plan and work it every week.
Local businesses
Shops, studios, restaurants, home services and personal services. Customers come through your door, or you go to them.
Expert businesses
Consultants, coaches, agencies and service providers. Clients buy your time, your thinking or your program.
Different businesses, same wheel. Members learn from each other, trade referrals and cheer each other on.
Coaching, not consulting
A fractional CRO works inside your business and runs the revenue for you. In the Hideout, I coach you and your team to run it yourselves. You keep the knowledge, the business depends on you less, and it costs a fraction of a CRO.
The Hideout method
One plan. Worked every week.
Prove the fit
Who buys, why they buy and what they'll pay. You start with the Hideout Diagnostic and your numbers. Some members confirm their fit in a week. Others test before they build.
Build your go-to-market plan
One plan that covers every spoke of your wheel, in this order:
Then we find the gaps. Your gaps become your to-do list, so no two members do the same work.
Work the plan
Commit to your goals out loud, work them every week and check with the Hideout before you pivot. Retake the diagnostic every month to see what changed and where to focus next.
Keep before you add, and add before you chase. A simple, stable business grows by getting more from each customer, not by needing endless new ones.
Plug-and-play automations. Install my GoHighLevel snapshots for follow-up, booking and reviews in your own account. Not on GoHighLevel? Use the same playbook to build them in the platform you already have.
No videos to sit through. The Hideout Playbook has the worksheets, scripts, templates and AI prompts for each gap, and anything that needs explaining happens live.
We use AI to take busywork off your plate. Your voice and your thinking stay yours.
Why a group
This works better together.
Saying it out loud works
Goals you share with people you respect get done.
You see your gaps faster
Watching other plans get built shows you what's missing in yours.
The crew sends business
Members refer clients and customers to each other.
CRO thinking without CRO pricing
You and your team learn to run every spoke yourselves, instead of paying someone to run it for you.
Included in every membership
Host a Hideout meetup in your town.
In an AI world, the people who bring others together are the ones everyone trusts. Every member gets a license to host a free monthly Hideout meetup for business owners in their community. We give you the playbook and the content. You become the person who brings the room together.
Attendees who join the Hideout through you get a bonus from your business, and you earn 20% of their membership every month they stay. You build authority, and they turn into your clients and customers.
"But I'd only be reaching business owners."
Yes, and that's the point. Business owners are often the biggest spenders in any community, and they know everyone. When you host the room, you become the person every business owner in town knows. They buy from you, and they send you their people.
Get the host kit
Each month: a topic from the revenue wheel, slides, a talk track, a group exercise, promo templates and a GoHighLevel event snapshot.
Host a free meetup
Once a month, in your town. A quick run-through with us before your first one, and you're ready.
Make your offer
Anyone who joins the Hideout through you also gets a bonus from your business. It's their first taste of what you sell.
Earn and grow
New members name you at checkout. You earn 20% of their membership, paid monthly for as long as they stay. Their bonus brings them through your door.
Bonus ideas from every kind of business
Your bonus comes from your own business and never overlaps with what the Hideout delivers.
The promise
What I won't do
- I won't promise you a number. Anyone who guarantees revenue without seeing your business is guessing.
- I won't sell you a course and call it mentorship.
- I won't tell you what you want to hear.
What I will do: tell you the truth about your plan, your pricing and your timeline, and help you do the work.
Inside the Hideout
Your week
Every call is at 9am Mountain Time.
The Huddle
Review your plan, set the week's priorities and say out loud what you're getting done.
Every memberHot Seats
Bring a real revenue problem or your go-to-market plan. Leave with a next step.
Every memberWins
What worked, what's next, and the leaderboard.
Every memberThe crew
The Hideout Voxer community. Ask questions between calls, share wins, swap referrals and help each other get clients. I'm in there too.
Every memberThe Hotline
Your private 1:1 Voxer line straight to me. Same-business-day replies, Monday to Thursday.
AdvisoryGetting started
Where everything lives, and where to get help
Join
Check out any day. Onboarding happens Monday to Friday, the same business day, and takes a few minutes.
Open your member portal
Your Hideout Diagnostic, go-to-market plan template, Playbook and GoHighLevel snapshots are all there.
Join Voxer
Say hi to the crew. Advisory members also get their private Hotline.
Show up Monday
The calls land on your calendar. Your first Huddle is your first commitment.
| When you need | Go here |
|---|---|
| Help building your go-to-market plan | Start with the template in your portal, then bring it to Wednesday Hot Seats for review |
| To set your priorities for the week | Monday Huddle |
| An answer before the next call | The crew on Voxer (Advisory members can also use their private Hotline) |
| A worksheet, script or AI prompt | The Playbook in your portal |
| Help planning or hosting your meetup | The host kit in your portal, then the crew on Voxer for questions |
| A second opinion before you pivot | Wednesday Hot Seats, or the crew on Voxer |
| Deep work on your plan or your team (Advisory) | Your VIP day and your private Hotline |
Pick your spot
Two ways in. One plan.
Both tiers are 6-month terms that renew until you give notice. Advisory adds a new VIP day each term. You can move up anytime.
Both tiers include the Voxer community, every weekly call and a license to host Hideout meetups.
Mentorship
- The Hideout Voxer community, your crew every day for questions, wins and referrals
- Monday Huddle, Wednesday Hot Seats and Friday Wins, all at 9am MT
- A license to host Hideout meetups in your town, with monthly content and a 20% monthly referral fee
- Hideout Diagnostic, retaken monthly
- Go-to-market plan template and the Hideout Playbook: worksheets, scripts, templates and AI prompts
- Your plan reviewed and signed off by your CRO, plus a pivot check before you change direction
- Plug-and-play GoHighLevel snapshots for follow-up, booking and reviews
- Bring 1 team member into the program
- Leaderboard, plus 20% monthly referral fees for anyone you bring in
- A featured spot in the Hideout anthology book, launching in 2027
Best if you want a plan, a crew and a CRO in your corner every week.
Join MentorshipAdvisory
Everything in Mentorship, plus:
- Bring up to 3 team members into the program
- A 4-hour VIP day to build your plan together
- The Hotline: your private 1:1 Voxer line to me, same-business-day replies Mon to Thu
- Planning for your team's roles
- A second VIP day when you renew
Upgrading from Mentorship costs $500 more a month. Over six months, that's $3,000, which is what a VIP day costs on its own. So the VIP day covers the upgrade, and the private Hotline, 2 extra team seats and team planning cost you nothing extra.
Best if you have a team or are about to hire one, or you're making big decisions this year.
Join AdvisoryStill deciding?
Still not sure? Open the chat in the corner of this page and you'll be talking to me directly.
In their words
What past clients said when I asked what to build
Straight from the reunion call chat. Names removed.
On practical help
"There's so many coaches that are more the mindset approach. And I do mindset for a living, so I'm like, I don't need you to tell me. I know what I'm supposed to be doing, but I need someone that's going to help me actually put stuff to paper and make it more practical."Past client, on the call
"Sales is still key I think. But also the strategy behind it."Past client, in the chat
"To be clear, I want Michelle brain. I want to learn from you."Past client, on the call
"I love your brain, and I want you to help me be more strategic in my own business. And I think that there's a lot that I don't know what I don't know."Past client, on the call
"This is not like me watching a course. I don't have time for that. I want to focus on done with you or done for you stuff."Past client, on the call
On honesty
"You see people on Instagram like, 'Oh, I sent out one email and I made $7 million.' And it's like, 'You're lying. I know you're lying.'"Past client, on the call
"You asked real authentic questions. You answered every question. You gave a true answer to every question."Past client, on the call
"When we worked together last summer, I wanted it to be like snapping of a finger, and everything was good. But it's taken me a full year to kind of get everything in place, and I just appreciate that because that's just how things work."Past client, on the call
"I want to start back with a sense of control and measuredness."Past client, on the call
On access and each other
"As somebody who coaches 10 hours plus hours a day, it would be so nice to have my own space to go to that was just for me, because it's really hard to find that when you're offering it to others all the time."Past client, on the call
"I think a component where we can refer and help each other too."Past client, in the chat
"I didn't realize how much I missed this until we're here again."Past client, on the call
"I have a big vision for the next 10 years, and that's why I want to always stay near you because I know you're going to be able to help me through with that."Past client, on the call
Happy clients
What working together has looked like
From founders, sales teams and program partners, in their own words.
Founders and business owners
"We have been able to re-design our sales process in a way that feels much more strategic, easy, and achievable. I never loved sales, but now I am excited by it, and Michelle showed me ways I could grow my business and my team without having to be the main chief salesperson. Highly value and recommend her wealth of experience and knowledge she shares with her clients."
"In a few short days, Michelle transformed my drive and ability to move my sales capabilities from an "idea with a few leads" into a purposeful detailed plan covering all the bases. Michelle is an energetic powerhouse, and also an experienced sales executive who practices what she preaches. Oh - and she's also a lot of fun to work with! She knows how to use AI to complement her sales strategies and tactics, but she doesn't forget the human side of building trust and knowledge."
"The quality of your content, support, interventions and resources are top notch and superb. They are easy to execute and leave no questions to be answered. I'm 100% sure that your support will help me to scale my newest product and develop a world class sales team."
"Michelle, it's mind-blowing what you have put together. I feel empowered to grow my business with a strategic sales process that includes a new sales professional. I can't thank you enough; this was an incredible experience."
"Not sure how you do it, Michelle, but whatever magic it is, it works! Since working with you, sales are coming in faster than usual, and my team is crushing it!"
"During the process I reviewed my offer landscape… and improved so many things on the backend of my business."
Sales teams and programs
"Michelle did a fantastic job with training our sales team at Genesee Scientific. Her ability to communicate effectively, build credibility and trust, and push our team out of their comfort zones is unmatched. We are in a better place now because of her training and I highly recommend her to anyone looking to elevate their sales team!"
"What shifted most for me was how intentionally I now approach sales conversations — with greater clarity around timing, buyer signals, and creating alignment rather than forcing outcomes. … If you're serious about elevating your sales execution and thinking more strategically, Michelle brings both expertise and genuine care for seller growth."
"Working with Michelle was the BEST experience we have had in a class. She showed up every morning with a ton of enthusiasm for the topic. Her knowledge is incredible, and she is extremely supportive of meeting you where you are. Having Michelle on your team is invaluable for growing your Sales. She is the perfect 1-2 punch of knowledge and energy!"
"Michelle is a world-class sales trainer. … For just under a year, Michelle led an effort at Kiln to revamp our sales org. She was excellent at diagnosing the challenges and laying out a plan to address them. She led the implementation and stood up a new BDR function."
On how she works
"Her sales methods are human. None of that scripted robotic stuff some "sAleS cOaChEs" are pushing. Essentially, she teaches you how to be a better communicator, leading to better sales."
"She's fun, inspiring, a straight shooter, truly what you see is what you get. … No matter how busy she is, if I ask to workshop a sales conversation, she'll give me her full focus and honest feedback, never sugarcoating or shielding my feelings."
More reviews on Google
Read what recent clients say, or leave a review if we've worked together.
Individual results vary and depend on your business, your market and the work you put in.
Your lead CRO
Hi, I'm Michelle.
I'm the founder of Revenue Rascals and a fractional Chief Revenue Officer for scaling startups and small businesses, specializing in sales teams. I've spent the last decade building revenue for founders, startups and sales teams.
- 15 sales teams built from the ground up
- 25,000 sales conversations and 2,100 presentations working for Fortune 500 companies
- Mentored 1,000+ entrepreneurs, business owners and founders
- Author of High-Performance Sales Habits, available on Amazon
- Host of the Revenue Rascals podcast
- Helped a client reach the Inc. 5000 with 300% three-year growth
- Launched the Certificate in Women's Leadership at UC Irvine's Paul Merage School of Business
- Speaker for founders and investors, including Acquicon and a Techstars founder masterclass
- BA in Communications from UC Santa Barbara, with a focus on persuasion, negotiation and organizational communication
Most days you'll find me at the barn. I built my business to pay well and leave time for my family and my horses, and I'll help you build yours the same way.
Optional add-on
The Hideout Retreat, Park City
An in-person experience built around horses, yoga and enough quiet to think clearly about your business. No riding experience needed. Open to every member.
Join the retreat interest listQuestions
I'm a coach or consultant, not a local business. Is this for me?
Yes. The Hideout is built for both. Every part of the Playbook has examples for local businesses and for expert businesses like consultants, coaches and service providers.
Do I have to use GoHighLevel?
No. The strategy works on any platform. If you're already on GoHighLevel or want to be, every tier includes my snapshots so you can skip the setup.
Are there courses or videos?
No. You get working tools in your member portal: the diagnostic, your plan template, worksheets, scripts and AI prompts. Anything that needs explaining happens live on a call or in the Voxer community.
What results have your clients gotten?
Read what founders, sales teams and program partners have said in the Happy clients section, and see recent reviews on Google. Results vary, and I'll never promise you a number.
How does hosting a Hideout meetup work?
Every member gets a license to host a free monthly meetup for business owners in their town. You get the host kit each month and a quick run-through before your first event. Attendees who join the Hideout name you at checkout, you earn a 20% monthly referral fee, and they get a bonus from your business.
Do I have to host?
No. Hosting is included in both tiers, and it's your choice whether to use it.
Can I talk to you before I join?
Yes. Open the chat in the corner of this page and you'll reach me directly.
How is this different from hiring a fractional CRO?
A fractional CRO works inside your business. In the Hideout, you and your team get coached to do the work yourselves, so the knowledge stays in your company.
Can my team be involved?
Yes. As you grow into Stages 3 to 5, we coach the people you hand work to, so they run it the way you would. Mentorship includes 1 team member, and Advisory includes up to 3. Team members join the calls and the Voxer community. The private Hotline is for the Advisory owner.
What does the 6-month commitment mean?
Both tiers are six-month terms, billed monthly (six payments per term). At the end of each term, your membership renews for another six months until you give notice at least 30 days before your term ends. Advisory includes a new VIP day each term.
Can I switch tiers?
You can move up anytime. Your commitment carries over.
I don't know what to focus on yet. Is that okay?
Yes. We'll test your options first, then build your plan around what's working.
When are the calls?
Monday, Wednesday and Friday at 9am Mountain Time.
When does onboarding happen?
Monday to Friday. Join any day and you'll be onboarded the same business day. It takes a few minutes.
Do I have to be on every call?
No. Show up when you can. The Monday Huddle is the one we'll nudge you about.
Where does everything live?
Conversation happens on Voxer: the Hideout community for everyone, plus the private Hotline for Advisory members. Your diagnostic, plan template, Playbook and snapshots live in your member portal. Call links go straight to your calendar.
Is the retreat included?
No. It's an optional add-on for any member.
Can I earn by referring friends?
Yes. Anyone who joins because of you, whether a friend or someone from your meetup, names you at checkout. You earn 20% of what they pay, every month, for as long as they stay a paying member and you stay a member too. If their payments stop, your fee stops. That's about $99 a month for each Mentorship member and $199 for each Advisory member.
Common questions about growing your business
Why has my business stopped growing?
Growth usually stalls because one part of the business is weak, like pricing, follow-up, repeat customers or how people find you, and the owner keeps working on a different part. Find the weakest part first and fix that before adding anything new.
How do I stop being the bottleneck in my business?
Write down what only lives in your head, use tools and AI for the repetitive work, then hand off one piece at a time. You can't hand off what you haven't made repeatable.
How do I get more clients without working more hours?
Get more from the customers you already have before chasing new ones: better pricing and packages, a reason to come back and a simple way to refer friends. Then add new customers with a plan you follow every week.
How do I know what to focus on in my business?
Look at the whole business, not just the part that's on fire. A diagnostic across marketing, sales, pricing, customer experience and systems shows where the biggest gap is, and that's where to start.
Should I hire a salesperson?
Only once you could tell them exactly who to sell to, what to say, how to follow up and how success is measured. If you can't yet, build that first, or the hire will struggle.
How can I use AI in my business without losing the personal touch?
Use AI for research, follow-up, scheduling and first drafts. Keep the conversations, relationships and decisions human.
Is a business mastermind or coaching group worth it?
It's worth it when it gives you a plan, accountability and people who send you business. It isn't worth it when it's mostly courses and pep talks.
What is a fractional CRO?
A fractional Chief Revenue Officer is a part-time revenue leader who owns everything that brings money into a business: marketing, sales, pricing, customer experience and new revenue. In the Hideout, you get that thinking as coaching for you and your team.
Your spot's waiting.
Pick your tier, get onboarded the same business day (Monday to Friday) in just a few minutes, then join the calls and get started.
Find your spot
Through its podcast, educational resources, live coaching, and community-driven programs, Revenue Rascals delivers practical strategies around sales, leadership, customer growth, AI adoption, and execution.
© Copyright 2026. Revenue Rascals. All rights reserved.