Courses
A Revenue Rascals Growth Engine for Local Business Owners
Get More Customers
in the Next 7 Days
A free 7-day sales activation built to help local businesses generate customers fast using practical sales strategies, simple campaigns, AI tools, and smarter follow-up.
No ad agency. No complicated funnel. No huge audience.
Here is the real problem
Most Local Businesses Are Getting Advice Built for Tech Startups.
Not for Main Street.
Local businesses do need marketing. They need leads. They need visibility. The problem is that most of the advice out there was written for funded companies with content teams, big ad budgets, and six months to build an audience.
That advice does not work in a salon, a gym, a home services company, or a local restaurant. And following it wastes time and money you do not have.
The fastest path to more sales depends on where you are right now.
- Some businesses need to reactivate the leads and customers they already have sitting in their system
- Some need to generate new customers through local visibility, referrals, and community-based outreach
- Most need both — in the right order
Day 1 of the jumpstart identifies which path is fastest for your business right now. Then we build from there.
There is a difference
This Is NOT Another Course.
This Is an Activation.
Courses get bookmarked. Activations get implemented. Everything inside the 7 Day Sales Jumpstart is designed to help you generate momentum, conversations, appointments, and sales before your free trial ends.
What This Is NOT
- A 97-video marketing course
- A complicated funnel build
- An agency retainer
- A "post 5 reels a day" strategy
- A mastermind full of theory
What This IS
- Practical sales systems
- Fast customer acquisition
- Better follow-up
- Smarter offers
- Local business growth that moves the needle
The proof
The Story Behind
the $17,580 Campaign
A brand new horse outfitter in Kamas, Utah needed customers fast. They had a handful of loyal trail riding customers who booked by word of mouth and personal referrals. No list. No marketing. No way to reach people at scale.
So instead of overcomplicating it, we did four things:
- Created one clear offer
- Wrote one strong message
- Put it in front of the right local audience
- Followed up correctly
We ran one campaign for one product. Summer camp. That was it.
But because the website was clean, the booking path was clear, and the business was ready when people showed up, 33 brand new customers did not just buy camp. They booked trail rides too.
$15,750 in summer camp sales. $1,830 in trail rides those same customers booked on the spot. $17,580 total from a single $300 campaign.
That is what happens when your message is sharp and your buying experience is ready. You do not just sell what you promoted. You sell everything you have.
That is not luck. That is what happens when local businesses stop guessing and start running intentional sales systems.
The 7-Day Activation
What You Get Inside the
7 Day Sales Jumpstart
Pick What You Are Selling
Stop trying to market everything at once. Choose one clear offer and build your week around it.
- 100 ideas for local businesses
- Product, home service, and personal service examples
- Seasonal campaign ideas
Fix the Sales Leaks Costing You Customers
Most businesses lose sales before the customer even talks to them.
- Confusing offers
- Weak booking flows and mobile issues
- Friction in the buying experience
- Poor calls-to-action
Write a Message That Gets Action
Most marketing fails because there is no urgency.
- Plug-and-play campaign templates
- Email and text campaign examples
- Follow-up scripts
- AI prompts to customize everything fast
Find Customers Without Spending Thousands on Ads
You do not need a giant marketing budget. You need visibility in the right places.
- 24 fast customer acquisition strategies
- Referral plays and local partnerships
- Community-based growth ideas
- AI tools to identify your best channels
Follow Up Without Feeling Pushy
This is where most local businesses lose money.
- The AVP follow-up framework
- How to handle objections naturally
- How to re-engage interested buyers
- How to close more without sounding salesy
Measure What Worked
Most owners never build a repeatable growth system because they never stop to analyze what actually worked.
- Track results and measure conversions
- Identify your best channels
- Build your own repeatable playbook
Report Your Wins and Keep Selling
Most owners stop right before the momentum compounds. Day 7 is about locking in what worked and turning this week into a system you run every month.
- Document your wins and first sales from the week
- Review what generated conversations and what did not
- Identify your highest-performing offer, channel, and follow-up
- Set your next 7-day selling focus and keep going
Is this you?
This Is For You If...
Perfect For
Who built this
Built by Michelle Terpstra
Michelle Terpstra has helped more than 1,000 businesses grow through sales strategy, leadership development, and customer acquisition systems. She is the founder of Revenue Rascals, a modern business growth platform and podcast focused on helping founders, operators, and small business owners compete in a rapidly changing economy.
The Local Guild takes those same proven growth systems and rebuilds them specifically for local businesses.
Because Main Street businesses deserve better growth strategies too.
Free access
Get Free Access Now
Drop your info below and get immediate access to the 7 Day Sales Jumpstart. It takes less than 30 seconds to join.
No spam. No sales calls. Just practical strategies to help you get more customers.
Working together with
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.
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Grow Personal Financial Security Thinking & Principles
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is normal of letters.
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RASCAL LABS
High-impact workshops for small business owners, sales teams, and the organizations that bring them together.
Book a WorkshopYour team does not have a motivation problem. They have a system problem. Rascal Labs fixes that in a single session.
Built for the people running the show.
Whether you are booking for your own team, your membership, or your next event, Rascal Labs delivers.
Small Business Owners
You are wearing every hat and still trying to grow. These workshops give you the frameworks to build systems that work without you in every room.
Sales Teams
From a single rep to a hundred-person floor. Rascal Labs gives your team the skills, structure, and confidence to perform consistently.
Associations and Events
You need a speaker and facilitator who brings substance, not just energy. Rascal Labs delivers a session your members will talk about long after the event ends.
Masterminds and Groups
Your members are ambitious and experienced. They need practical tools, not theory. Rascal Labs meets them where they are and moves them forward fast.
Four topics. Real results.
Own Your Market
How to build local visibility, community trust, and a brand that generates business. You already have a reputation in your market. This workshop teaches you how to own it intentionally.
Get Your Team Selling
Stop being the only person who can close. This workshop builds the skills, language, and confidence your team needs to move revenue without you standing over their shoulder.
Build the System
Simple sales architecture, follow-up that actually happens, and a repeat business engine your team can run. No complicated tech stack. Just a system that works.
AI Without Losing the Room
Practical AI tools for small businesses that save time, increase revenue, and protect what makes your business worth coming back to. The human side is your edge. Keep it.
Do not see exactly what you need? Let us build it. Tell us your audience, your goals, and your gaps and we will design a custom Rascal Lab around you.
Book a CallPick your format.
Every Rascal Lab is available in three formats. Same quality, same outcomes, different delivery.
Tight. Fast. High Impact.
- 45-minute expert instruction
- 45-minute facilitated breakout
- Delivered virtually
- Perfect for teams and membership groups
- Live Q&A and coaching included
More Depth. Same Energy.
- Half-day virtual training
- Multiple teaching segments
- Breakout work and application
- Great for full-team development days
- Custom workbook included
The Full Experience.
- Full-day in-person workshop
- Live facilitation and coaching
- Hands-on application and roleplay
- Ideal for conferences and retreats
- Custom content and materials included
Every Rascal Lab is delivered by Michelle Terpstra.
Fractional CRO, keynote speaker, and founder of Revenue Rascals. Michelle has worked with over 1,000 businesses and built more than a dozen sales teams from the ground up. She brings the frameworks, the energy, and the receipts.
Ready to bring a Rascal Lab to your team?
Book a call and we will figure out the right workshop, the right format, and the right fit for your audience.
Book a Workshop
Want Michelle's advice? Sign-up below and gain acccess to all of Revenue Rascal's FREE Resource Vault and Monthly Coaching Calls.
Sponsorship Partners
If you want to sell to founders, sales leaders, business owners and operators across the United States, then download our media kit today to learn how you can gain exposure across The Revenue Rascals Media Platform. Sponsors include High Level Inc., Jason Markk, IndeStove, Objectionly, LaunchPod Media and more!
Through its podcast, educational resources, live coaching, and community-driven programs, Revenue Rascals delivers practical strategies around sales, leadership, customer growth, AI adoption, and execution.
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