Revenue Rascals is a fractional CRO and go-to-market company in Park City, Utah. We own what brings money in: marketing, sales, pricing and repeat business. Work with us inside your business, in your back pocket, or on one spoke at a time.
Written by Michelle Terpstra, founder of Revenue Rascals · Updated November 2026
Revenue is a wheel with six spokes. A Chief Revenue Officer owns all of them.
How do people find you?
How do they decide to buy?
What do you sell, and what is it worth?
Why do customers stay and come back?
What else can they buy from you?
What keeps it running without you doing all of it?
Most founder-led businesses have at least one weak spoke. Leads come in, but follow-up is inconsistent. Sales are steady, but pricing leaves money behind. Customers love you, but nobody asks them to come back.
Without someone looking at the whole wheel, you fix whichever spoke is on fire this week. Nothing compounds, and every decision still runs through you.
Every business grows through the same five stages, and every spoke goes through them:
I do it
Tools help me
Others do it
The company does it
The engine scales
You can't hand off what you haven't made repeatable. Skip a stage and you end up hiring people into chaos.
A fractional CRO's job is to find the weakest spoke, fix it first and move every spoke through the stages. There's more than one way to bring that leadership in. The right one depends on your stage, your team and how hands-on you want us to be.
CRO mentorship for founder-led businesses with small teams. We coach you and your team through all five stages, one spoke at a time. You build a go-to-market plan, work it every week with a small group, and get your plan reviewed by your CRO before you pivot.
For companies doing $5M+ in revenue, or funded to invest in growth right away. You don't need a sales team yet: we usually hire and build it. We own the go-to-market plan, build the sales team and run the weekly revenue rhythm with your leadership. Retainer, revenue share and equity options available.
For local businesses that want to show up first when people search Google or ask ChatGPT. We manage your Google Business Profile, listings, reviews, search pages and articles, then connect them to the sales system that closes and keeps customers. Services start at $500 a month.
A fractional Chief Revenue Officer is a part-time executive who owns everything that brings money into a business: marketing, sales, pricing and customer retention. Revenue Rascals provides fractional CRO services and CRO mentorship from Park City, Utah.
Most fractional CRO retainers cost $10,000 to $20,000 a month. Revenue Rascals offers full fractional CRO services by quote, and CRO mentorship through The Hideout starting at $497 a month.
You likely need a fractional CRO if your business does $5M+ in revenue or is funded to invest in growth right away. You don't need a sales team first; a fractional CRO usually hires and builds it. If you want your own team to learn to run every spoke, The Hideout gives you CRO mentorship while you build.
No. A CFO manages the money once it's in. A CEO runs the whole company. A CRO owns how money comes in: marketing, sales and repeat business.
A sales manager runs a sales team day to day. A fractional CRO designs the whole revenue engine, including marketing and retention, and often hires and coaches the sales manager.
Revenue Rascals is a go-to-market and fractional CRO company based in Park City, Utah. It's led by Michelle Terpstra, a fractional CRO with 20+ years in sales who has built 15 sales teams from the ground up.
Yes. Revenue Rascals works with founders across the US. The Hideout runs online.
Book a call. We'll look at your stage and your revenue wheel, then recommend how involved we should be.