Michelle Terpstra is a sales growth expert and longtime Fractional CRO who helps founders build their first sales team, exit the sales seat, and fix underperforming sales teams that are holding back growth.

Her approach is simple: use AI to eliminate low-value sales work, hire fewer and better humans, and coach those humans to become exceptional at the parts of selling technology can’t replace.

Through her Lean Sales Team Buildout™, Michelle helps companies design the right sales team structure, put the right people in the right seats, build the sales operating system, and create the management and coaching rhythms required to scale. When new talent is needed, she can also recruit and place salespeople into the roles her team has designed.

Michelle has worked with more than 1,000 companies and sales professionals and spent years building, leading, and transforming sales teams. She is the author of High-Performance Sales Habits and host of Revenue Rascals, where she explores how businesses make money, lose money, and find smarter ways to grow.

Rather than becoming another permanent layer of sales leadership, Michelle’s goal is to build the internal capability companies need to scale, so they can invest their ongoing resources where they matter most: their sales team, talent, and growth.