Sales coaching for owners who want a plan, not a pep talk.

For local business owners, consultants, coaches and service providers. You get a real revenue plan, a weekly rhythm to work it, and a small crew building the same way you are.

Written by Michelle Terpstra, founder of Revenue Rascals · Updated November 2026

The short answer

What should sales coaching for a small business include?

Good sales coaching for a small business owner covers more than closing techniques. It should help you decide who to sell to and what to offer, build a simple process for finding and following up with buyers, give you scripts and tools you can reuse, and hold you to a weekly rhythm so the plan actually gets worked.

Who it is for

Built for two kinds of owners

  • Local businesses: shops, studios, restaurants, home services and personal services that want steadier revenue and fewer slow seasons.
  • Expert businesses: consultants, coaches, agencies and service providers who want clients to come from a system instead of from referrals and luck.
  • Owners with a small team: team members can join, so the people helping you sell learn the same plan.
Why this is different

What you will not get here

Most owners have already tried the usual options. The Hideout is built to be the opposite of them.

  • Big programs where your question waits in a queue.
  • Courses that are out of date before you finish them. There are no courses or videos. Answers happen live or in the community.
  • Online results you know are not real. We never promise revenue numbers.
  • Pep talks when what you need is a sales plan.
How it works

A weekly rhythm to work the plan

Three live calls a week, all at 9am Mountain Time. Come to the ones that help. The Monday Huddle is the one we will nudge you about.

01

Monday Huddle

Review the plan and set this week’s priorities, so you start the week knowing what matters.

02

Wednesday Hot Seats

Bring a revenue problem or your go-to-market plan and get it worked on live.

03

Friday Wins

Share results, see the leaderboard and keep each other honest.

What members get

Tools you can reuse, not homework

  • The Hideout Diagnostic, retaken every month so you can see what changed.
  • A go-to-market plan template, and plan reviews with pivot checks.
  • The Hideout Playbook: worksheets, scripts, templates and AI prompts.
  • GoHighLevel snapshots for follow-up, booking and reviews (GoHighLevel is not required).
  • Daily access to the member community for questions, wins and referrals.
  • A license to host a free monthly meetup in your town, with a host kit.
Pricing

Two ways to join

Both are six-month terms billed monthly. You can upgrade anytime.

MentorshipAdvisory
Price$497 / month$997 / month
Team members1Up to 3
VIP planning day—4-hour day, plus a second at renewal
Private hotline—Same-business-day replies, Mon to Thu
Team role planning—Included
Weekly calls, community, Playbook and toolsIncludedIncluded
Questions people ask

Frequently asked questions

What is the difference between a sales coach and a business coach?

A business coach usually works on you: mindset, priorities and leadership. A sales coach works on how revenue comes in. In The Hideout we cover the whole go-to-market picture, from your offer and price to marketing, sales and keeping clients, because a better pitch cannot fix the wrong offer.

Is sales coaching worth it for a small business?

It is worth it when it leaves you with a plan and a process you keep using. That is why The Hideout is built around a written go-to-market plan and a weekly rhythm rather than one-off sessions.

Can my team join?

Yes. Mentorship includes one team member and Advisory includes up to three, so the people helping you sell learn the same plan.

Do I need GoHighLevel?

No. The strategy works on any platform. GoHighLevel snapshots are included for members who use it.

Are results guaranteed?

No. Results vary, and we never promise revenue numbers. What we promise is a real plan, honest feedback and a weekly rhythm to work it.

How much does sales coaching cost?

The Hideout Mentorship is $497 a month and Advisory is $997 a month, both on six-month terms billed monthly.